Welcome to The Seed of Joy - JRM's Oeuvre, a lifestyle blog! This seed primarily sprouts up narratives touching the essential spheres driving life - mindfulness, self empowerment, cognition, inspiration, motivation, spirituality and anything that makes you cherish JOY - inside and outside. :)

With intention to inspire and edify the readers with each post, JRM pours her heart out reflecting her emotions, expressions, perceptions, excursions, philosophies and experiences through her poetry, quotes and photography... all which binds together as memories - sweet, sour and beautiful!

"The best thing about Memories is that We can simply create them Anytime!" © Jyotika Rajput Mehra

The Seed of Joy is within each one of us... Come, let us explore it together!

Your feelings are dearly valuable to JRM! Please let her know about your comments and reactions. If you like this blog, let the news reach more hearts! If you like a post, do show your love by sharing it further. :)

Sunday, January 31, 2016

Brand Values - 6 Interesting Case Studies and Videos!



So what is it that makes a brand??? 
Name? Logo? People? 

Well, at the core a brand is all about its values... isn't it? And what all makes up the brand values? Check it out... :)

This post is about 6 extensive and interesting case studies on popular global brands and their values
Brand - The Factors that Matter!
Image Source
[PS: Though a bit late but I feel the need to highlight this thought provoking report by KV Sridhar aka Pops (First Chief Creative Officer, SapientNitro, India). This session formed one significant part of the Word Up 2015 event presented by indiBlogger (in association with BigRock and .Me) in Delhi. ]


 KEY ARCHIVES...

#1. Telling a Story is an Art

“Telling a story” is indeed an art, and if you know how to tell stories to the world via your brand, you can trigger an urge in them to use the product.

#2. Two Spaces Build a Brand's Image

Emotional Space – How people feel about their connection with the brand or the product.
Physical Space – People attract and influence other people because of the behaviour they propagate.
And when you realise your brand image is build up, you do not require the 3rd space, i.e. the space when no advertising is involved or required.

#3. If You are a Brand, How Can You Enhance My Life?

It’s not about, “Who you are?” Or “What you can do for me?” It’s about, “Can you enhance my life?” If you consider yourself as a “Brand”, then you must answer the question.

#4. Everything Starts with People and Ends with People

Everything starts with people and ends with them only! Hence a brand must focus on establishing a strong relationship with its patrons. Building relationships is not a rocket science; relations are based on transparency, mutual trust and interests. Brands should know how significant is their role in their consumers’ life?

#5. A Story Lived is Better than a Story Told

People don’t actually want to listen to brands’ stories. They want to live them, feel the stories. If a brand’s story is good enough, people want to be a part of it. They want to experience the power of being involved.

#6. Valuing Your Brands or Developing Values in Your Brands?


Now the marketers’ focus is shifting from valuing brands to developing value in brands. The focus should be on the elements of interest common to people beyond geographical divisions and communities.

Brands must follow the philosophy – “The most selfish thing in the world is to be selfless! The more you give, the more you get!”

Pops showcased a series of beautiful and mindful videos from eminent brands.


Case Study I

Volvo’s LifePaint


Brand’s conviction: “Road safety should not be for few. It should be for everyone.”


Volvo (a Swedish multinational car manufacturing company) introduced a unique “glow-in the-dark” LifePaint to safeguard the lives of cyclists against accidental injuries by making them visible at night.

Brand’s intention: With higher purpose you become more selfless and form better associations.

Case Study II

Intel and Toshiba’s The Beauty Inside


Brands’ conviction: “All what matters is the beauty inside!”


This beautiful commercial is the Hollywood’s first ad film that engaged its audience to be a part. It made them experience the power of being involved with the brand, i.e. – Intel and Toshiba.

The ad features “Topher Grace”, “Mary Elizabeth Winstead” and the audience!
Real life fans played the role of the pivotal character, “Alex”. 

Weirdly this man portrays different avatars each morning when he wakes up. He is the same person from inside; but strangely, physically different from outside, each day. Using Toshiba Ultrabook, he chronicles this idiosyncrasy. One day he falls in love and then later wonders whether he should tell the girl about the truth behind his identity!

Inspired by Intel inside, millions of fans celebrated the fact - what matters actually is the “beauty inside”!

Brand’s conviction: “To bring people together, no matter who they are!”


The purpose of this initiative was to connect the people of India and Pakistan, beyond the unpleasant divide and spread the message – “We all are same, seeking love and happiness”

Cola-Cola vending machines were placed at public spots at both the locations to encourage people to participate in a live communication session, while showing their love for the drink. 

The task of marking hand gestures by drawing signs of love and happiness over the portal created a wave of belongingness across both the nations.

During the making of the ad film, the team faced many hardships. In spite of 3 - 4 failed attempts, the brand came up with this brilliant commercial. They proved that complete optimism in adversities leads to success!

Case Study IV

P&G : Do Things Like a Girl


Brand’s conviction: “Common values and beliefs bring people close and together.”


This wonderful commercial, in association with “Always”, was originated to reinforce the confidence among girls throughout puberty and beyond.

The “Always #LikeAGirl” phrase empowered the girls’ community by letting them know how awesome it is actually to be one!

Case Study V

Lucky Iron Fish


Organisation's Conviction: “Eradicating global health problem with simple innovative medical solution.”


This case study proves that, Honesty -> Empathy -> Bonding -> Togetherness. One just needs to have a strong point of view and will power. “Inspiration” is all what is required to live!

Dr. Christopher Charles successfully came up with the therapeutic concept of the Lucky Iron Fish. The cast iron ingot when used while cooking every day can heal the endemic health hazard of Anaemia.

The social organisation's endeavour is to fight against the iron deficiency and make people stay healthier across the globe.

Case Study VI

Under Armour - I Will What I Want


Under Armour featured Gisele Bundchen (a supermodel) under the campaign “I Will What I Want”. As a part of “Women of Will”, the social film promotes the message, “Will beats noise”


Gisele’s strong determination and will power makes her take a stand and break through boundaries that nobody else has.

[PS: I convey my deep regards to Mr. KV Sridhar aka Pops for sharing his invaluable insights of the interesting Brand Management world! Thanks to other knowledgeable speakers as well who spoke on other topics that are not covered under this post. Thank you indiBlogger for organising such an informative event.]

Disclaimer: 

* Author of this post reserves rights for the written content source being an original concept. Please do not copy without permission. Be mindful to give credit if you refer this blog post anywhere. ©Jyotika Rajput Mehra

* This post is purely based on the author’s knowledge gained at the WordUp blogging event in 2015 in Delhi. The purpose of this post is to inspire and empower the readers with 6 remarkable case studies of world popular brands.

Saturday, January 30, 2016

Top 5 Reasons Why Should You Acknowledge?

A small break, and here I am back again! :) I wish to share a real world tale to make you gain a significant insight upon an important but quite over-looked element in our lives! 

There was a small scale businessman. He had a sweet little family – a loving wife and two adorable kids. His family and friends used to love him but strangely he was never able to show his love to them. Even on the special occasions like festivals, birthdays or his anniversary, he used to spend the day as normally with no excitement and zeal. When his children used to show him their excellent grades, he used to casually congratulate them, showing no interest!

He often used to avoid going to social functions and did not even celebrate any at his home. He was idiosyncratic! He liked to dominate actually! Ironically, he never knew the art of communication. He was commanding and his family agreed to almost whatever he used to say! 

When it was his desire to go for an outing, only then he used to take his family along. Keeping at bay the desires of his children and wife, he often had enough lame excuses for not fulfilling their wishes. There was no particular choice for the family but to survive with this man! Probably for all these reasons, the man could never make true friends in his life! People used to see him as a stubborn and snobbish person.

Gradually, the children grew up and the couple got a bit older. Occupied in their own lives, the children hardly used to talk to their father. They rather used to be with their mother in the spare time. The young ones stopped celebrating their birthdays at home. Few more years passed by and they joined an International University abroad.

During this time, one year, the children forgot their father’s birthday and did not wish him. After 2 days, their mother reminded them about it over phone. On hearing this, they were taken aback. They called their dad and simply wished him belated happy birthday. There was a moment of silence, no response from the man, the haughty being who lived his yesteryears without the charm of acknowledgement; this was the moment that melted his heart!

Tears rolled down his wrinkled cheeks and with a lump in his throat, he uttered the words that he should have spoken much earlier. He said, “I love you sweethearts. Thanks for all your love!” and disconnected the call. The children believed this to be an obvious gesture and did not ponder over it much.

To the man’s surprise, he felt a sheer sense of relief as if a hefty stone has been chunked off his heart. He sobbed and wailed for not having accepted the love from his loved ones, for overlooking the joy in small things, for not celebrating the occasions, for not making true friends, for not understanding the fact that it is so important in life to be humble and appreciate others, especially those who love you! His wife, who was watching this all the while, gave him an embracing teary gaze and stepped forward to hug gently.

Nevertheless, he realised what he missed out upon in his life. But, now it is too late! He won’t get back the gone by golden time; he won’t get another chance to grow intense love in his children’s heart; he won’t get time to go on vacations with his wife; the reason is his old fragile body that denies to be active like before!

This is a true story of a person whom I know. I truly feel sorry for the man and wish he could have learnt the art of acknowledgement somehow! 

Well, inspired by an article by David Samuel, I feel a sense of pleasure in my demeanour of asking the people of this world for just one thing – “Harness Your Power of Acknowledgement”.
If they say, "Ï Love You", tell them back that you too do!
Image Source
Top 5 Reasons Why Should You Acknowledge?

#1. You Become the Blessing in Disguise

Ever realised what happens when you acknowledge someone? Acknowledgement is a form of appreciation that leaves a magical effect on one’s psyche and is considered to be the most encouraging act ever. It is essential to appreciate the people in your life (personally as well as professionally) for their small and big deeds. It makes them feel positive. Believe it or not, you yourself feel happy when you do it. Go, do a reality check!

#2. You Get the Dose to be Kind and Humble

Accept the kindness of your loved ones and give them back their share of the much deserved love and attention. Let your hidden emotions flow out of the crevices of your heart. This dual effect spreads the much valuable element known as compassion and makes world a beautiful place.

#3. You Become a Good Communicator

Acknowledgement lets others know that you hold a matter of interest in them. It shuns the communication barrier and triggers the understanding level between two people. It makes you responsive. Even machines have turned smart these days and give out responses following the two-way communication process. What are you waiting for?

#4. Better Communication Leads to Healthy and Strong Relationships

Speak out good words and enact upon them. Show your people that you truly care for them. A good relationship is never about giving commands or following instructions. It is about communicating – where you speak, listen, understand and acknowledge.

#5. Gratitude Makes You Human

When you acknowledge and accept someone or something, you are filled with a sense of gratitude which keeps you grounded and human. Surveys in behavioural science reveal that if we humans pay regards to the nature for our very existence, we prosper relentlessly from its benevolence.

The crux is that we humans cannot exist and survive in isolation. Hence it is vital to be together; to love each other and let each other know about it; to accept each other with the good and the bad; to share happiness and sadness; to care for each other’s well being,; to make each other grow; and consequently prosper in cohesiveness of the “Human Race” and “Mother Nature”! 

For everything we possess in life, for each blessing bestowed upon us, there is some higher source of cosmic realm transmitting the energy that reaches till us. Hence, let us be the benefactor and harness our power of acknowledgement starting right now!


Disclaimer: 

* Author of this post reserves rights for the written content source being an original concept. Please do not copy without permission. Be mindful to give credit if you refer this blog post anywhere. ©Jyotika Rajput Mehra

* This post is purely based on the author’s personal experience, knowledge and perception; and serves a sincere purpose to encourage and empower the readers with the art of acknowledgement that makes one immensely beautiful at heart.